Chief Executive Officer of "Rethink Group Subsidiary", Tomisin Alagbe has revealed the idea behind one of Nigeria's fast growing emerging brands
For him, Rethink Group Subsidiary was conceived and developed to make customers have rethink in Nigerian brand with capacity to provide first class services and top quality products that compete globally
"Rethink Group Subsidiary" with corporate headquarters at Itoko area of Abeokuta, the Ogun State capital, South West Nigeria, is fast becoming a brand to be recongned with, particularly in the real estate industry, fashion and style as well as media services and micro-finance credit facilities for petty traders in the past one year and three months of its operations in the country's highly competitive and challenging business environment
Tomi Alagbe who is brain behind the "Rethink Group" in a chat with Edu-biznews Brand and Industry Update crew, shared his experiences on how the brand was conceived with multiple interests in real estate industry, fashion and style as well as media and micro-finance services to Nigerians
Tomi, a top media executive with vast experiences as former Head of Marketing of first private radio in Ogun State, RockcityFm, Abeokuta, pioneer Head of Marketing, Raypower/AIT Ibadan and pioneer Senior Manager of Sweet FM, Abeokuta, revealed that Rethink Group brand started with Rethink Homes to restore the trust of Nigerians in the real estate industry, "by ensuring transparency and integrity in the landed property we acquired for our customers who have trust in us"
"For us at Rethink Homes , our integrity is paramount in the last one year and three months , we've never disappointed customers or had issues on any of the landed properties sold to them"
"Rethink Homes" is unique for its first class services/products which has attracted Nigerians in diaspora, particularly those in the United Kingdom who are embracing "Land Banking", product of the company
Tomi was quick to explain to Edu-biznews Brand and Industry Update crew, the uniqueness of the product which according to him, has increased asset worth of landed property of their respective clients in diaspora
He added that "Land Banking" arrangement was about acquiring landed property for Nigerians in diaspora in Nigeria and keeping the landed property in trust for them to continue to appreciate as valuable asset until they are ready to sell them
Rethink Homes, a fast growing emerging brand in the country is commited to making Nigerians have a descent homes at the moderate cost
The company is proud to announce that landed properties are available at Obada, Kobape, Itori and Mawuko all near Abeokuta, the Ogun State capital, in addition to those in Ikorodu and Ibeju-Lekki in Lagos
On "Rethink Wears", the CEO described it as clothing line of the group commited to designing corporate wears tailored made to meet the taste of customers
"At Rethink Wears , we tailored our design to meet the corporate taste of our customers who hitherto had been going abroad to get these unique corporate wears for their officials activities or functions
"Our corporate wears for male are proudly made in Nigeria that compete favourably with those in Europe and America, because we source for top grades fabrics from Italy, Turkey, China and other parts of the world"
The company expressed its interest to venture into female corporate wears, as it expands operations with additional machines and other facilities
The group is also interested in ensuring the growth of petty businesses , hence the establishment of "Rethink Pay" , to provide soft loans at low interest rate to market women, those who are into selling of perishable goods such tomatoes and peppers, foodstuffs and the likes
"We are getting appreciable positive responses from the traders who are doing well in their respective businesses", Tomi expressed with satisfaction
"Rethink Media", completes the Subsidiary of the group with its unique services to some of the radio stations in Abeokuta
"My early exposure in the media industry particularly at managerial level actually prepared for the challenge of running advertising agency, media buying and placement of commercial", he stated
Tomi described "Rethink Media" as first of its kind in Abeokuta, because it is an advertising outfit committed to sourcing for adverts from advertising agencies in Lagos on behalf of the radio stations
"We relate with advertising agencies in Lagos and solicit for adverts/commercials from them for local radio and television stations, we also engage in below the line adverts and designed some of the outdoor bill boards for clients", he added
On the tasks of managing the subsidiaries of "Rethink Brand", the CEO attributed the success of the brand to grace of God and his experiences at managerial level while working with Rockcity Fm, Abeokuta, under the leadership of Dr. Niran Malaolu and wife, Mrs Bukola Malaolu
"I have my reliable partners, Mrs.Temitope Adeniji who is Marketing/Logistics Director and Mr. Ayobami Adesina who is the company's Legal Consultant/Adviser and Non- Executive Directors who are giving us moral support to ensure the successes or achievements we recorded so far", he concluded
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