Be Professional, Be Fearless -Akin Okudero Charges PR Practitioners - EDU-BIZNEWS


Saturday, June 3, 2023

Be Professional, Be Fearless -Akin Okudero Charges PR Practitioners

The former chairman of the Nigerian of Institute of Public Relations (NIPR), Ogun State Chapter, Mr Akin Okudero has urged  Public Relations  Practitioners to be fearless and stand on the princples and ethics of the profession.

Okudero, in a paper presentation titled - *Searching for Fearless Public Relations Practitioners* , charged PR practitioners at the June monthly meeting of the chapter held at the NIPR secretariat Abeokuta, to  come to terms with the recent understanding that public relations is less organisation centred and more democratic by emphasizing  its role in constructing "mutually" beneficial relationships rather than aligning with traditional command and control management "

Emphasizing more, the PR expert and currently the Managing Director PR PRIMUS- a PR firm, enjoined practitioners to "seek to influence the building, maintenance, restoration of reputation and also integrate diverse perspectives and groups through issues management, crisis resolution, and risk communication"

Quoting Sean Williams which states that  " Fearless is PR in the face of challenge " , he  encouraged members to develop the culture of being fearless by developing themselves with quality education, get professional exposure, understand the corporate culture where they operate, acquire emotional intelligence, communication and management skills, and be conversant with the laws that guides public relations practice.

For PR practitioners to be relevant,  Okudero urged the PR practitioners to come to terms with the impact of technological convergence and be savvy with the new media, search engines and other information and communication technology as tools for expanding the frontiers of public relations to be globally relevant.
Still buttressing the need to be "fearless" , the former governing council member of NIPR, said  

" Our goal is to help our organisations find innovative solutions and breaking new grounds, for themselves, their products, services, their employees and the community we serve.

He concluded by advising  that PR field should not be ceded to marketing, while we must be transparent, embrace SMART objectives approach,  engage in FACTS  and TRUTH to earn respect with our clients and others.
The gathering, had in attendance the chapter chairman, Mrs Seun Boye, PR veterans and members operating in various agencies in the state and others.

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