Nigeria's Tobi Amusan, the reigning world champion and record holder and common wealth back to back gold medalist in the women's hurdle100 metres with her compatriot, Ese Brume who is a world silver medalist and common wealth champion in long jump have been unveiled as Brand Ambassadors of Premium Trust Bank
Nilayo Sports Management Limited, Nigeria’s premier sports marketing organization committed to promotion of sports from the grassroot to international level in Africa, brokered the brand endorsement deal between PremiumTrust Bank and representatives of globally acknowledged athletes
Tobi and Brume are the face of the PremiumTrust brand across all traditional and digital media platforms.
The deal has been described as a worthy stride for PremiumTrust Bank who continues to go to great lengths in finding ways to improve and develop lives through sports.
Chief Operating Officer of Nilayo Sports Management Limited, Mr. Ebidowei Oweifie announcing the deal, says “Since inception, PremiumTrust Bank has shown dogged determination to athletics and Nigerian athletes.
We are honoured to have brokered this partnership between these three ‘premium’ brands.
“On the one hand, we have Tobi Amusan and Ese Brume whose performance at the recently concluded World Athletics Championships and Commonwealth Games has shown the world the grit Nigerian athletes are made of, on the other hand, PremiumTrust Bank, a bank committed to growth, we are confident that this partnership is perfectly aligned.”
Mr. Emmanuel Emefienim, The Managing Director of PremiumTrust Bank says, “We are excited about this brand endorsement deal as we strongly believe that it’s a huge win for young Nigerians. As a brand we look out for the welfare of young Nigerians, and we are committed to helping them grow in all their pursuits; Tobi Amusan and Ese Brume as brand ambassadors fits well in this regard.”
The endorsement deal between Tobi Amusan (a Nigerian Track and Field/100m Hurdles World Champion and Record Holder, Commonwealth Games Winner and Record Holder, Diamond League Final Winner, Top 8 at Olympic Games), Ese Brume (a Nigerian Long Jump World Championship Silver Medalist, Commonwealth Games Winner and Record Holder, Top 8 at Olympic Games) and PremiumTrust Bank will run for three years
The deal will go a long way in supporting Tobi & Ese towards their preparation for the Accra 2023 African Games, Budapest 2023 World Athletics Championships and the Paris 2024 Summer Olympics Games.
PremiumTrust Bank looks forward to a fruitful partnership with these amazing athletes as they not only improve lives, but together develop the sports industry as a whole, and enable young people fulfil their dreams.
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